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free download customer satisfaction templates

Customer Surveys

Customer Satisfaction Models and Templates


Customer Satisfaction Model for Improving Customer Service


The Customer Satisfaction Model focuses on the Four A’s which result in improved Customer Service and customer loyalty and surveys. In order for people to translate the slogans and principles of customer satisfaction into a reality for both their internal and external customers, they need to respond in four areas, i.e. Actions, Ability, Articulation and, most importantly,



Each of these areas of the Customer Satisfaction Model Templates is impacted by all the other areas. To truly enhance an organization’s level of customer satisfaction, they need to achieve a 4-star rating by practicing all of the Four A’s of the Customer Satisfaction Model. The Achieving Customer Satisfaction Workshop uses this Customer Satisfaction Model as its foundation for customer satisfaction training.


Is not just what you say but also how you say it. It is critical to good customer service templates to use effective communication skills. Of course, articulation is influenced strongly by Attitude. If an employee is unhappy with their job or the organization, they can convey that to customers even in the tone of their voice.


Is what enables employees to create customer satisfaction templates and loyalty by either acting on the customer’s situation or having the path to get a timely resolution. Customer Relationship Management (CRM) software is just one example of providing the tools and processes to respond to customers.



As the saying goes, truly do speak louder than words. Customer satisfaction results from follow-through on the commitments made to customers. A simple action which can immediately improve the level of customer service is just returning all phone calls, including talking directly to the customer, and answering every email…even if the answer may not be what the customer wants to hear.


Surrounds the other three A’s for customer satisfaction because it impacts each of them. The words “we care about our customers” mean nothing when said to a customer if it is not the real attitude of the person providing the customer service. There are a number of things which can be done to positively impact the attitude of everyone in an organization.


Once attitude’s change it is amazing how customer and employee satisfaction improve using templates and pre-made surveys as well.

Here a few pre-made template examples for your customers: